Campaign goal
Client wanted to promote TV show that shows the intimiacy and brings out curiosity in people. Campaign goal was to promote the Viaplay Group latest season of Paradise Hotel show and was organized by Mindshare Danmark.
Creative idea
We delivered this goal by offering 4 creatives in Scratch format that naturally invites to discover more or “what's behind the curfew” revealing a video with teaser of the show.
The campaign got shortlisted in two categories at Danish Digital Awards 2025.
Success data
Total impressions | Engagement rate | CTR |
4,3mil | 11,52% | 0,14% |
Reported results:
Record-high awareness: 86% in the target group (18–34 years)
55% increase in subscription sales
Record-high viewership and engagement among a third of Viaplay’s users
755+ press mentions and millions of views on social media
More data
Half a million people intentionally engaged with the ad (499,852)
The average ad exposure time was 10,31 seconds
Almost 1 million people (983,439) watched 100% of the video video
What does the client say?
Thank you for being a part of our campaign that lead us to the awards. Always a pleasure to cooperate. The brief was executed excellently.