Campaign goal
Together with our partners at Looksoft Advertising the goal was to drive engagement, website visits, and phone contact for LuxMed’s dental services by reaching users actively considering private dental care and ready to take action.
The campaign focused on turning high-intent moments into measurable interaction by using interactive creative formats rather than standard display ads.
Creative idea
The campaign used interactive rich media formats to make dental service communication clearer, more engaging, and easier to act on. Instead of static messaging, the creatives encouraged users to interact with the ad units – revealing information, exploring content, and moving naturally toward the next step: visiting the website or making a phone call.
This approach helped position LuxMed as a trusted, accessible healthcare provider, offering quality dental services available when users needed them most.
To maximise engagement and interaction, the campaign used a mix of interactive formats, each serving a specific role:
Scratch – inviting users to actively reveal content and key messages
3D Cube – allowing exploration of multiple messages within a single creative
Parallax – adding depth and motion to increase attention and time spent
Success data
Mobile placements proved especially effective, delivering stronger engagement and interaction compared to desktop.
Results | |
Impressions | 2 mil |
Engaged users | 145,831 |
CTR (Highest for the best creative) | 1.3% |
Engagement rate (Average) | 7,24% |
Engagement rate up to (best creatives) | 12,24% |
Additional insights
Scratch format delivered the highest CTR compared to other formats in the campaign.
Mobile formats outperformed desktop, both in engagement and interaction rate
Interactive creatives significantly outperformed standard display benchmarks
Benchmark comparison
Based on Adform and IAB Europe display benchmarks:
Static banners: CTR 0.10–0.15%, Engagement 2–5%
LuxMed Campaign Results:
CTR up to 8–10× higher than static formats
Engagement rate well above standard display averages
Interactive formats consistently delivered stronger results than non-interactive placements
Conclusion
Interactive formats such as Scratch, 3D Cube, and Parallax outperformed static banner averages, delivering higher engagement and click-through rates – and capturing user attention more effectively, especially on mobile.
The Scratch format, combined with a mobile-first environment, delivered the strongest results, driving higher engagement and better outcomes for the client.
When users are invited to engage rather than simply view, even complex service messages can achieve outstanding performance.
