top of page

All Posts


When impressions have no impact
Impression quality is becoming the most important growth driver.
Mariss Krasnikovs
Dec 11, 20252 min read


The asset myth
One of the most damaging misconceptions in digital advertising is..
Mariss Krasnikovs
Sep 11, 20252 min read


The hidden cost behind Dull creative
If you had to cook the most important meal of the year, would you use a chef’s knife - or...
Mariss Krasnikovs
Aug 22, 20252 min read


Why neuroscience matters in advertising
The brain ignores most of what it sees. That’s not a flaw - it’s survival.
Mariss Krasnikovs
Aug 15, 20252 min read
bottom of page
